Behavioral Science Lab

Behavioral Science Lab (BEL) is a research team hosted by FEA/USP (Business School of the University of São Paulo), aiming to discuss, promote and disseminate knowledge about applications in behavioral sciences.

BEL Seminars

Hosted by FEA/USP, the I BEL Seminars seeks to Bring researchers and practitioners together to promote knowledge exchange about human behavior in organizations and society, as well as individuals relations in the marketplace and to explore how this affects decision-making.

The II BEL Seminars will be held online by the School of Economics, Management and Accounting (FEA) of the University of São Paulo (USP), on May 24-25, 2022.

If you want to change a person, you've got to change the situation.

Situational variables can exert powerful influences over human behavior, more so that we recognize or acknowledge.

Philip Zimbardo


If your area of research is associated to Behavioral Economics and related topics, or if you have been working in this area, I BEL Seminars is the right event for you to share your most recent findings. You can see more details about different subjects to submit your work on the next page.

Topic 1 – Decicion making and behavior

  • Cognitive biases
  • Influence of the unconscious on decision making
  • Group behavior and bias
  • Debias
  • Emotional intelligence

Topic 2 – Ethics and behavior

  • Ethical behavior
  • Unethical behavior
  • Well-being and life quality
  • Risk and fraud management

Topic 3 – Organizational factors

  • Governance
  • Organizational Culture
  • Politics

Topic 4 – Decisioin making and influence

  • Nudge
  • Emotions and decision making
  • Choice architecture

Topic 5 – Behavioral Economics

  • Behavioral Marketing
  • Behavioral economics
  • Neurosciences
  • Neuroeconomics

Subscription and Programme

The subscription period is from 02-01-22 to 05-23-22 for the general public, and from 04-20-22 to 05-03-22 for approved works. The subscription link is available below

Scientific Committee:


Prof. Fernando de Almeida, PhD. – Chairman

Prof. Abraham Yu, PhD. – FEA/USP

Prof. Alfredo Machado Neto, PhD. – Uni-Facef

Prof. Edson Crescitelli, PhD. – FEA/USP

Profa. Raquel Janissek-Muniz, PhD. – PPGA/UFRGS